Meet your Buttonaire

 Co-Founders, Alexandra Gramatikas and Dr. Tripp Driskell

Alexandra began ALTR during her final semester of her MBA program at UCF. She noticed the lack in versatility surrounding the button - an apparel element found in nearly everyone's closet. With only a semester left, she decided to test the viability of ALTR's Button Covers by competing in the University's Business Plan Competition. ALTR, the only-woman owned business, took home 1st Place and the money necessary to get started.
Since then, Alex has helped grow ALTR into an on-demand Custom Button Cover company - making everything to-order that very same day directly from ALTR's Orlando-based facility.

ALTR received it's first patent in January of 2015 and partnered with as their official Button Cover maker and partnered with Victory Tailgate and their sister company Made Loyal. 

In 2016, Victory Tailgate officially acquired ALTR as their Button Cover brand. ALTR is now officially licensed with 600+ schools and the MLS!

ALTR continues to take button at a time. 

Awards + Features