We are thrilled to formally announce the new partnership between ALTR and Orlando-based Tailgate Game giant, Victory Tailgate!

What began as a simple meeting about licensing, turned into a truly amazing opportunity.  

Victory Tailgate began a few short years ago with a focus on Cornhole Sets being built out of a garage. Now it is the largest manufacturer and supplier of Licensed Tailgate Games in the United States ...and still growing.

What does this mean for ALTR? BIG THINGS! 

This strategic partnership opens new channels to market, access to licensing, a great team and continued opportunity. What used to take us a year in obtaining licensing approval, now takes minutes and days. 

The best part is that ALTR is working on the ground floor as Victory Tailgate continues to grow - offering new tailgate products and launching their fan apparel line, Made Loyal (which now includes Button Covers). It is like the Willy Wonka of fun products! 

It has been an exciting few months and can't wait to share more of our achievements as we continue to grow with this amazing company. 

The Shirt Dress & Button Covers

THE SHIRT DRESS: a perfect piece of clothing that transcends both professional and casual. As a millennial whose activities are tap dancing between finding a table at happy hour and figuring out a 401K, figuring out how to dress is equally confusing. Finding a go-to outfit that can cross the realm of Neverland to becoming a full-fledged adult is a huge find. Enter, The Shirt Dress. 

Now, ALTR is taking this iconic piece of cross-over clothing to the next level with our Button Covers. Now that same shirt dress can go from Nautical to Collegiate with the swap of a button cover. Add subtle swag for your next networking event. Customize for your favorite team. You can do it all with the same piece of clothing and a set of our Button Covers. 

New Licensing. New Schools. | Collegiate Button Covers

ALTR is now licensed with Learfield Sports Licensing

What does this mean? It means we'll be adding 500+ new schools to our Collegiate Button Covers - including Rollins, NC State, Mississippi State, Brown, SMU, Wofford and more! 

We are also beginning efforts to apply for additional schools within the CLC, so be sure to stay tuned for updates! 

In the meantime, shop our existing and new Collegiate Button Covers. We're adding new schools from Learfield each day. If you don't see your school, just EMAIL US and we'll add it to the top of the list!  

How To #5: Custom Cuff Links

Someone once said, "beware of the person who can't be bothered by the details." 

Cuff Links are the perfect way to inject subtle swag or support into your everyday apparel. However, Custom Cuff Links can cost big bucks AND you have to invest in the shirt that requires cuff links.

NOT ANYMORE! ALTR has an affordable solution to your cuff conundrum. By sliding our Small Button Covers over your button down's existing cuff button, you can get that custom look for a fraction of the price! 

These are perfect for making a great first impression and/or a groomsmen, corporate or holiday gift! 

How To #4: Custom Glass Markers

Picture this: You're at a networking event or wedding reception. You grab a drink from the open bar. You congregate around a round bar table and set you glass down as you begin mingling. Then you go to pick up your glass...but which one is yours?! 

This scenario happens at nearly any event. 

ALTR has a solution. By sliding our Large Button Covers over your glass you can mark your mug and never worry about sipping on someone else's beverage - or you can just show support or customize for an event!